One of the most interesting things about the Coachella weekend is that it fantastically brings together all sorts of people, all appreciating different types of music from Jay Z to Fever Ray. People actually stop and appreciate the music and the artist that takes the risk to be creative. To that we salute thee and we appreciate what you all do. You give us an outlet for expression, something relatable, and inspiration to charge forward in this life. Kinda like a silent co-pilot.

Sprinkled around the main event, people harness the energy of the Coachella weekend as BMF Media has done with their own OASIS Music Lounge. Black Star Beer is proud to make its California debut poolside where a thousands of partygoers will drink Black Star Double Hopped Golden Lager.

It was not easy getting the beer to Indio, California though, but nonetheless it arrived and guests were happy. One person even shouted “damn, that’s a good frickin beer.” Thanks to whoever you were.

The party wound down around 6PM and the crowd shuttled over to the Polo Fields for the evenings acts. But the most wonderful thing of all was when we came back to the house, people were sitting pool side in the moonlight listening to music, laughing, and drinking Black Star beer.